Political Communication in Moroccan Media During the 2015 Municipal and Parliamentary Election Campaign
DOI:
https://doi.org/10.63939/ajts.eq8b5v88Keywords:
Political communication, Moroccan media, electoral campaign, communal and parliamentary electionsAbstract
This study seeks to examine the issue of political communication in Moroccan media during the electoral campaign by analyzing the nature of its presence and manifestations within televised news bulletins. In this context, the study focuses on the analysis of news bulletins broadcast on 2M TV during the electoral campaign for the 2015 communal, regional, and House of Councillors (Parliamentary) elections. The analysis addresses the nature of the topics covered, the production techniques and persuasive appeals employed, as well as the various images and themes related to political communication embedded in these news bulletins.
To achieve the objectives of the study, a qualitative approach was adopted, using content analysis as the primary tool for data collection and interpretation. A content analysis grid was designed and applied to a sample of news bulletins broadcast during the period extending from 22 August to 3 September 2015.
The findings revealed that the news bulletins on 2M TV during the campaign for the 2015 communal, regional, and House of Councillors elections allocated significant coverage to political communication, with noticeable attention to issues related to political communication throughout the electoral campaign. The results also showed that political communication directed at the public (voters) of various categories constituted the most prominent محور within media content and relied heavily on the speeches of political party leaders as a major source of political communication.
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