Arabic Journal for Translation Studies (AJTS) is a double-blind peer-reviewed, open-access journal published by Democratic Arabic Center for Strategic, Political and Economic Studies, Germany. It is designed to disseminate knowledge and research relevant to all areas of Translation and Interpretation. AJTS seeks to address broad, common concerns among scholars working in various areas of Translation and Interpreting Studies, while encouraging sound empirical research that could serve as a bridge between academics and practitioners. Finally, AJTS is a forum for the dissemination in Arabic translation of relevant scholarly research originally published in other languages.
المركز الديمقراطي العربي للدراسات الاستراتيجية والسياسية والاقتصادية
As an open-access the journal follows the CC BY-NC 4.0 Attribution-NonCommercial 4.0 International which states that: - you are free to: Share— copy and redistribute the material in any medium or format. Adapt— remix, transform, and build upon the material. - Under the following terms: Attribution— You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Digital Transformation and Its Impact on Public Policy-Making in Arab States
This study examines digital governance and clarifies the gap in public policymaking between Arab countries and countries leading in digital transformation. Adopting a comparative analytical approach, the study proposes solutions and opportunities to enable Arab countries to implement digital governance across all sectors, within a solid legal framework. This can be achieved by developing a comprehensive national strategy, enhancing regional cooperation in cybersecurity, and exchanging expertise and technologies. These measures contribute to digitizing public policies and overcoming the challenges that hinder sustainable development across multiple dimensions.
Copyright (c) 2026 https://creativecommons.org/licenses/by-nc/4.0
Human or Machine? Exploring Gen Z’s Perceptions of Authenticity in AI-Driven Marketing
Objective: This study explores how Generation Z consumers perceive AI-generated versus human-created brand content, focusing on perceived authenticity, emotional engagement, and ethical transparency. As brands increasingly integrate AI into their storytelling, understanding these perceptions is crucial for maintaining trust and connection. Method: An exploratory qualitative approach was adopted. 17 Generation Z participants aged 18–25; both genders from Algeria took part in semi-structured interviews. During each session 30–45 minutes, participants viewed brand images and short video clips produced either by AI or by human creators. Data were analysed using reflexive thematic analysis with the assistance of NVivo software. Results: Five core themes emerged: (1) Perceived authenticity as a determinant of emotional resonance, (2) Credibility and trust shaped by transparency and perceived effort, (3) Emotional impact and engagement driven by narrative warmth, (4) Narrative attachment to human storytelling, and (5) Ethical reflection emphasizing the moral responsibility of disclosure. Implications: The findings highlight authenticity and honesty as essential pillars for effective AI-driven branding, suggesting that brands should disclose AI involvement to preserve credibility and emotional resonance.
Digital Marketing as a Strategic Lever for Strengthening the Competitiveness of Algeria’s Tourism Sector
This study aims to analyze the new reality imposed by the digital transformation on the tourism sector in Algeria, by highlighting the aspects of the relationship between tourism and digital communication applications, as well as the digital marketing strategies enabled by modern technology. Additionally, it explores the indicators of the emergence of digital tourism in Algeria. The descriptive method was adopted to describe and analyze these transformations in order to understand their dimensions and actual impacts. Despite the various initiatives undertaken by the Algerian state in terms of setting future plans and investing in the development of information and communication technology infrastructure, the results of the digital transformation process in the tourism sector remain below expectations. This indicates an ongoing need to enhance digital marketing applications and innovative practices to modernize the tourism sector and achieve the desired goals in this field.
Moroccan Cinema: The Poetics of Creativity and Artistic Dynamic
In this study, we examine and analyze the trajectory of Moroccan cinema, both in terms of its artistic progress and the aesthetic and intellectual diversity that characterized some of its films. We also offer an interpretation of these remarkable films and the artistic diversity they presented. Thus, we demonstrated the aesthetic creativity of these films by analyzing its most important components. We also addressed the major social themes they present, multiple and varied, such as the defense of women and the social rights of the poorest, and discussed issues that weaken the structure of society, such as rape and prostitution. We also conducted a detailed analysis of the types of characters present in these films, reflecting their diversity and richness. Finally, we demonstrated the creative dynamism this cinema has witnessed and the qualitative leap represented by women's cinema.
From Omission to the Mediation of Conflicts between Chinese and Western Narrative Norms and Poetics: A Case Study of English Translation of Wolf Totem
As a work of Chinese ethnic minority literature, Wolf Totem embraces a narrative structure and discourse rich in national and ethnic historical overtones, while also aligning with the narrative conventions of Chinese novels. This study, based on Howard Goldblatt’s English translation, investigates how the translator reshapes the text’s narrative structure and discourse through the strategy of “omission”, and explores the resulted narrative effects. The analysis is situated within the broader context of the differing narrative poetics of Chinese and Western literary traditions. Drawing on the concepts of “grand narrative” and “little narrative” as well as “duration” and “narrative speed”, the study reveals the translator’s motivations and strategies in negotiating the tensions between Chinese and Western narrative norms. Furthermore, it revisits the relationship between modern and postmodern theories in Translation Studies (TS), advocating for a renewed focus on the translator, the translated text, and ideology through the lens of narrative conventions and underlying poetics. In this light, this study seeks to promote cross-cultural understanding and dialogue between source and target language cultures through the practice of translation.
Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
Youth Artistic Expressions in Public Space: A Sociological Study of Street Arts in Casablanca
This sociological study explores the various forms of artistic expression practiced by young people in the public spaces of Casablanca between 2010 and 2023, focusing particularly on street theatre and graffiti. The research seeks to understand this phenomenon within its urban sociocultural context, examining its underlying motivations, operational dynamics, and its conception of public space as a site for creative practices. Methodologically, the study adopts a qualitative approach combining direct and participatory observation, in-depth interviews, and content analysis conducted throughout the examined period. The findings reveal the emergence of a resistant youth culture striving for recognition and participation in public affairs, while reshaping urban spaces through artistic practices that intertwine aesthetic sensibility with social engagement.
Beyond Words: Towards a Multimodal Model of Subtitle Analysis
The present article highlights the importance of adopting a multimodal approach to subtitle analysis in audiovisual translation (AVT) research. While existing studies have predominantly focused on verbal and textual dimensions, they have often underestimated the relevance of the interaction between linguistic, visual, and acoustic modes in audiovisual texts. To address this gap, the study adopts a multimodal perspective that conceptualizes subtitling as the outcome of meaning-making processes unfolding across multiple semiotic channels. In this regard, a subtitled excerpt from Hicham Ayouch’s 2021 comedy film Abdelinho was analyzed by using a modified version of Taylor’s (2016) multimodal transcription model (MT). The findings reveal that subtitling decisions are not shaped by language alone but are also influenced by multimodal and cinematic cues, resulting in shifts, omissions, or compensations across semiotic modes.
The Cultural and Historical Foundations of Modern Intelligence
Intelligence is one of the concepts that has preoccupied human thought, as it is associated with humanity's attempts to understand the mental capacities that distinguish them from other creatures and their use in coexisting with their environment. This study aimed to shed light on the various definitions assigned to intelligence in modern linguistic dictionaries. As language is a mirror that reflects the culture of peoples, the researcher sought to explore the history of the term's emergence and its synonyms in the Arabic language, Islamic history, and the English and French as Latin languages. To achieve the study's objective, the researcher collected the necessary data from various sources such as dictionaries, books, scientific research, and the internet, and then analyzed it. The study reached a set of key findings, including: Based on the definitions found in the three linguistic dictionaries, we can infer the essential elements of intelligence as follows: Through the dictionaries in the three languages covered by the study, the term 'intelligence' includes understanding, knowledge, thinking, adaptation, perception, deduction, analysis, discrimination, and synthesis. It also takes previous experiences into account, examines the relationships between facts, considers time as a fundamental factor, and requires the storage of new experiences for use in subsequent ones. The researcher, therefore, formulated a definition for it. • It is a term deeply rooted in history. The Holy Quran mentioned it with numerous synonyms, while implicitly, it was embodied in the practices of the Prophet Muhammad (peace be upon him) and his companions (may God be pleased with them). The means for its embodiment, namely mathematics and statistics, were also mentioned in the Quran. The Romans also used it from prehistoric times.
Optimal Relevance in Interpreting and Translating Processes
This study investigates the types of difficulties faced by translators in achieving optimal interpretation. The relevance degree is adapted to achieve an optimal meaning when conveying the translated text. The text should be fully comprehensible without unneeded effort. To achieve this goal, the translator should understand the source text. Then, she or he recreates a translated text that is close to the original one, taking into consideration the intended audience and cultural norms. To apply it in the realm of optimality, the concepts of decision theory and utility theory are utilized. The study clarifies that the translator's selection of an utterance is based on relevance, as they aim to convey their intention and be understood. This in turn suggests that literal utterances take more effort to process than implied ones. For optimal relevance, the utterance should be the most relevant one, according to the readers' preferences and abilities. Finally, it is notable to mention that the study suggests developing and implementing this process of translation. As a result, it could significantly improve the translator's achievements in decoding any text appropriately.
Translation studies: Ontological Roots & Epistemological Seeds
This paper seeks to highlight a paradox that continues to obscure the status of Translation Studies: the field's institutional expansion globally stands in contrast to its epistemological ambiguity. We refer to the growing ontological presence of the field, seen in the proliferation of institutes, schools, and academic programs-despite the continued lack of clarity regarding its theoretical foundations. Despite the growing number of publications-journals, academic books, and other scholarly output, there remains a vague consensus, or rather an unclear agreement, among scholars concerning the field’s identity, objectives, and scope. This situation hinders efforts to establish Translation Studies as a well defined and autonomous academic discipline. The main goal of this paper is to raise awareness and advocate for a more coherent epistemological framing of Translation Studies, especially in light of the skepticism it sometimes faces, while other disciplines enjoy unquestioned legitimacy or are spared similar scrutiny. Specifically, we aim to identify a set of forces and factors that have contributed to the institutionalization of Translation Studies, often outside traditional political or economic motivations. We also seek to assess whether the field’s knowledge base is compatible with its strong institutional presence, and to explore mechanisms for evaluating the feasibility of establishing Translation Studies as an independent, integrated scientific discipline within the humanities. This theoretical study employed a comparative and analytical approach to historical, sociological, and epistemological data, aiming to construct a framework that evaluates the autonomy of this field. The study’s findings indicate that translation studies have secured their cognitive legitimacy, positioning the field at an intermediate status between established and emerging disciplines.
An Investigative Study into the Role Extralinguistic Information Plays in Producing Accurate Meaning in the Post-MT-Editing of Arabic Texts with Culturally Embedded Terms
While the reliance on machine translation (MT) for day-to-day translation needs continues to grow, research on Arabic MT still lags behind that of other languages. This gap is largely attributed to the complexity and richness of Arabic semantics, grammar, and terminology (Shaalan, 2005). Translating culturally embedded texts from Arabic remains particularly challenging, as such texts require extensive post-editing and the incorporation of extralinguistic knowledge—a skill that demands specialized training and expertise. This study addresses this gap by investigating how the presence or absence of relevant cultural knowledge influences the quality of post-MT editing of texts containing direct or indirect cultural references. To this end, a set of post-editing techniques was introduced in the training of translation students and future editors. The empirical research involved two groups of five senior translation students: one group received preparatory training on cultural terms, while the other performed the post-editing task without such preparation (Hansen 2017). A qualitative comparative analysis was employed to evaluate the students’ outputs. The findings highlight the crucial role of extralinguistic and cultural preparation in enhancing the accuracy and appropriateness of post-MT edited texts. The study underscores the need to integrate cultural awareness into translation pedagogy to ensure that MT can be effectively and professionally leveraged in Arabic translation contexts.
Scientific Research Trends in Financial Performance: A Panoramic View of Contemporary Research Directions and Academic Contributions
This research aims to explore the most prominent future research directions within the field of financial performance by conducting a bibliometric analysis of data sourced from the Scopus database, covering the timeline from 1972 to 2024, utilizing VOSviewer and R Studio software. The results revealed a growing academic interest in this field, with the United States and the United Kingdom standing out as the leading countries producing relevant scientific publications. The study recommends directing future research towards topics of corporate governance and sustainable development, in addition to focusing on financial services.
Copyright (c) 2025 تقي الدين بوقول، ياسمين بلوم (مؤلف) https://creativecommons.org/licenses/by-nc/4.0
Intonation in Arabic-Tamil Oral Translation Among the Students of South Eastern University of Sri Lanka: A Descriptive Study
This study aims to examine the current situation of students in practicing intonation in oral translation and to identify their needs in this area. Observations indicated that students do not have a strong command of intonation in Arabic and are unaware of its multiple functions, which negatively affects the quality of translation. Clear errors in intonation were observed when expressing sentence intentions such as Question, Statement, Exclamation, leading to difficulties in performance and sometimes necessitating repetition or emphasis. The researchers adopted a descriptive-analytical approach, using both quantitative and qualitative methods. Primary data were collected through interviews with four lecturers and questionnaires administered to 39 specialization students in Arabic Language and Literature, Linguistic and Translation from the Department of Arabic at the South Eastern University of Sri Lanka in the academic year 2021/2022. while secondary data were gathered from books, research papers, articles, and theses. MS Excel was used for data analysis. The results demonstrated a direct relationship between intonation and oral translation, as 64% of students made various errors, including incorrect translation of sentences according to intonation (46%), errors in Tamil sentence structure (10%), and grammatical errors (8%). These errors are due to insufficient training in intonation, the difficulty of applying it in Arabic–Tamil oral translation, an excessive focus on semantic aspects while neglecting phonetic features, limited awareness of tones and patterns, weak listening skills, the influence of the mother tongue, a lack of knowledge regarding phonetic phenomena such as stress and intonation, and the lack of educational programmes and specialised laboratories.
Linguistic Characteristics of the Legal Rule
Law consists of a set of general and abstract rules that regulate individual behavior in society. However, certain laws apply to specific segments of the population rather than to everyone. For example, private international law governs foreigners residing in a state; electoral law applies to citizens who have reached voting age; investment law applies to investors and related entities such as banks; and banking law specifically regulates banks and financial institutions. Despite differences in scope, these laws share a common formal structure, typically composed of articles and clauses, which are referred to in legal theory as legal rules. A legal rule represents the most basic normative element of the law. Its language differs from that of other scientific texts, whether in psychology, sociology, the social sciences, or the natural sciences. This distinction lies in its generality, abstraction, and formalism. Legal rules aim to establish the supremacy of law over individuals - supremacy derived from the constitution, which is based on the will of the people. In addition, legal rules seek to protect rights and freedoms, impose obligations, and maintain public order. When public order is disrupted by individual actions, judicial authorities intervene to address the resulting harm. Accordingly, the legal rule distinguishes itself from other types of texts through specific linguistic characteristics, such as formality, generality, and abstraction. Why, then, does the quality of legal drafting depend on the effectiveness of these characteristics? This is the question we shall examine through analysis, inference, and description, drawing upon real-world practice.
Cinematic Language: Thresholds, Characters, and Passions in Moroccan Cinema ; A Study of the Film “Deserts” by Faouzi Bensaïdi
The feature film Déserts, directed by Moroccan filmmaker Faouzi Bensaïdi, displays powerful aesthetic qualities, both in terms of its formal structure and the thematic depth it explores. The film engages with what the director himself refers to as "conflicts between values, traditions, and humanity in the face of the brutality of the modern world." It exemplifies an avant-garde cinematic vision that elevates cinema into a space of artistic refinement while simultaneously conveying profound humanistic messages. These messages invite the viewer to perceive the world through a more nuanced and empathetic lens. Accordingly, the filmic trajectory is reinforced by a mise-en-scène that respects the integrity of artistic creation, while also committing itself to the critical examination of social dynamics. These are effectively depicted through a carefully constructed cinematic narrative. In this regard, the film’s portrayal of both positive and negative moments reflects a broader system of social values — one that attributes meaning to objects and experiences based on collective consensus. Such a system emerges from events that either frustrate or fulfill the individual or the collective, whether on a psychological, economic, or social level. This mechanism is rendered in the film with notable clarity and precision.
Systematic Rooting of the Study of Political Systems; Comparative Study
The study of political system comparisons stands as a major research interest for political science scholars because of its fundamental role in comparative political system analysis. This research paper will explore the key elements which govern the comparative analysis of political systems by answering the main question: What factors determine the comparative study of different political systems? The analysis will draw upon various approaches and tools which are used in the worldwide comparative political system analysis. The research will create scientific content to help readers and researchers and political science students specifically in order to understand properly the comparative studies of political systems. The paper will examine both the political system concept and the comparative method alongside the main factors that influence political system analysis by following the comparative method stages. The analysis will focus on the political system environment and the key theoretical approaches that researchers and thinkers used during the behavioral development stage of comparative politics as well as the level and indicators of comparison. This research aims to establish that the comparative method functions as an essential approach for political system development through system comparison to identify optimal political systems and it seeks to help students and researchers understand the alphabets of comparative political system analysis.
Performance Evaluation and Its Role in Developing Human Resource Competencies in Algerian Institutions: The Municipality of Setif as a Model
The current study aims to address the topic of performance evaluation and its contribution to the development and advancement of human resource skills and competencies within organizations and institutions. Considering that the Algerian institution is one of those institutions that has been affected by the developments and changes in the management, development, and administration of human resources that have emerged as a result of industrial development throughout history, this management aims to focus on the human element, which is considered the important and fundamental resource upon which all institutions and organizations depend to carry out their activities and achieve their goals. This is due to the distinctive knowledge, skills, and intellectual abilities that characterize this resource—the human element—through which it can manage business and other resources, provide the best services, and even innovate and create. Given this importance, it was necessary to conduct this study in order to attempt to identify and identify the various real, essential, and objective criteria that inevitably drive growth and development in the skills and competencies of the human element within the institution. This resource—the human element—is characterized by intellectual, technical, and practical capabilities that enable it to manage business and other resources, deliver better performance, and even innovate and create, all in order to achieve the organization's goals.
A Dialectical Profile for the Evaluation of Practical Arguments in Political Discourse
This paper proposes a dialectical profile of 7 questions attached to the practical argument scheme. The profile integrates deliberation about means and goals in a single recursive procedure; it also integrates the practical argument from goals and circumstances with the pragmatic argument from negative consequence. Critical questioning aims to test the reasonableness of one or more proposed courses of action, thus enhancing the rationality of decision-making in conditions of incomplete knowledge (uncertainty and risk).
If I certainly lose in translation, what I may gain?
This paper discusses the losses that occur in the process of translation, especially in literary translation, but it also addresses the possibilities of translation gain that can emerge independently and unstoppably based on the work of Derrida of deconstruction. Thus, if most of the translation theorists complain about how much original features of the source text are damaged, few of them talk about the birth of a new text, a new self-contained narrative that fights for its independence.
The Forest Area between Natural and Human Constraints: A Case Study of Tamtgarf Ait Ismail Forest in the Tagleft Commune
This study highlights the environmental degradation affecting the forested area of Tamtgarf Aït Ismail (Tagleft commune, Azilal Province, Morocco) by analyzing natural and human factors. It aims to identify dominant plant formations, causes of forest shrinkage, and assess the role of authorities in forest protection and management. The research used observation, interviews, surveys, and GIS to produce maps showing temporal forest cover changes, alongside SPSS for processing and analyzing questionnaire data. Findings show that excessive human exploitation and lack of environmental awareness are key drivers of degradation, along with limited institutional intervention. Climatic factors like drought and evaporation, and natural barriers such as rugged terrain, increase vegetation fragility, hinder regeneration, and reduce resilience.
Ngũgĩ wa Thiong’o and Boubacar Boris Diop Write an Open Letter to Senegalese President Bassirou Diomaye Diakhar Faye
This open letter, written by renowned African novelists Ngũgĩ wa Thiong’o from Kenya and Boubacar Boris Diop from Senegal, boldly appeals to Senegal’s newly elected young president, Bassirou Diomaye Diakhar Faye, after his 2024 victory. The authors strongly criticize linguistic and intellectual colonialism in Africa and urge a fundamental shift in Senegal’s language, cultural, and development policies. They call for the adoption of African indigenous languages as official state languages to strengthen national identity and cultural independence. More than a policy suggestion, the letter is a revolutionary call to action. It invites a new Senegalese leadership to free African minds from colonial legacies, unlock the potential of the Senegalese people, and establish international relations based on mutual respect and equality, rather than continued subservience to former colonial powers.
Critical Study of the Film The Man Who Sold His Skin by Kaouther Ben Hania: Between Art, Exploitation and Freedom
This study examines The Man who sold his skin (L’Homme qui a vendu sa peau) by Kaouther Ben Hnia, focusing on how the film employs contemporary art as a lens to address social, political and ethical issues. The central problem revolves around the commodification of human existence and the intersection of freedom and exploitation in a globalized world. The methodology involves a critical analysis of the film's narrative, symbolism, and visual elements to uncover its critique of systemic inequalities, the art market's role in perpetuating exploitation, and the moral dilemmas surrounding migration and consent. The findings reveal the film's capacity to challenge capitalist values and provoke discourse on humanity's boundaries, positioning it as a significant piece of socially engaged cinema.
Calculating the Hidden Costs of University Absenteeism Through Internal Efficiency and Loss
The current financial crisis in universities is multifaceted, it depends not only on visible aspects but also on latent aspects, this is why the prism of analysis must be broadened to include the various points that could explain the crisis in a university system on the brink of collapse. Therefore, in this article we will analyze through the theory of hidden performance costs, the indirect costs of the university system, especially the phenomenon of absenteeism of the student and teacher-researchers. Our objective is to explain that the absenteeism of students and teachers costs the state huge sums, leading to immeasurable consequences on the budgetary efficiency of universities. To do this, we will introduce this imperceptible phenomenon in the calculation of the internal efficiency and loss of a given university system.
Communication in Translation: Peter Newmark’s Approaches under the Microscope
This study conducts a critical conceptual analysis of Peter Newmark’s communicative and semantic translation theories, as presented in Approaches to Translation. Using rigorous textual and contextual examination of Newmark’s original writings, it interrogates the theoretical foundations and implications of these two approaches, especially their challenge to traditional linguistic equivalence models. The analysis reveals how communicative and semantic strategies function as complementary, context-sensitive tools rather than mutually exclusive options. Findings highlight the flexibility of Newmark’s dual framework but also identify significant challenges for its application in Arabic translation scholarship, including theoretical accessibility and cross-linguistic adaptation. Despite these challenges, the study notes increasing scholarly awareness of the theory’s relevance and its potential to enhance both Arabic translation practice and research. Ultimately, it emphasizes situating Newmark’s contributions within broader linguistic and cultural discourses to promote more effective cross-cultural communication.
This research introduces the concept of the "Rhetoric of Effect," which focuses on the impact of discourse on the recipient’s emotions, thoughts, psyche, and behavior—beyond its linguistic form or stylistic features. The concept fills a gap in Arabic and Western rhetorical traditions, where no clear theory explains how language produces such deep effects, despite scattered references to persuasion and emotional influence. The study addresses the absence of a theoretical framework that clarifies how rhetorical effect is achieved. It adopts a historical, analytical, and comparative approach, tracing rhetorical thought from classical Arabic sources to modern and contemporary theories, aiming to build a foundation for a comprehensive theory of effect. Findings show that human communication seeks more than persuasion or amusement - it aims to leave a meaningful impact on the recipient. Thus, the research proposes the "Rhetoric of Effect" as a theoretical lens for understanding the complex link between language and influence, and for rethinking rhetorical functions within traditional frameworks.
Presence of Muslim Slaves in the Court of Palermo During the 6th Century AH/12th Century AD In Light of Andalusian Travel Literature: "Al-Tadhkira bi’l-Akhbar ‘an Ittifaqat al-Asfar" by Ibn Jubayr as a Model
As a result of economic ties and military operations between both shores of the Mediterranean during the medieval period, many peoples and ethnic groups moved-either voluntarily or forcibly-to regions beyond their original homelands. Among the most significant of these regions were Al-Andalus and Sicily. The latter witnessed significant political settlement and the widespread influence of Islam and its civilization from the 2nd century AH/8th century AD. Although Islamic rule in Sicily came to an end in the 5th century AH/11th century AD due to the Reconquista and the shifting balance of power between the East and West in the Mediterranean world, Muslim communities continued to exist there. Despite being at the lowest ranks of the social hierarchy, these Muslim groups played a crucial role in the political and social life of Sicily, particularly in the courts of its rulers and its great capital, Palermo. Among these groups was the class of "slaves and servants", whose presence and contributions are partially documented in Ibn Jubayr’s travelogue Al-Tadhkira bi’l-Akhbar ‘an Ittifaqat al-Asfar. This study explores the role and contributions of this Muslim community and social class in Sicily, with a particular focus on Palermo.
Navigating AI-Driven Translation in Saudi Arabia's Media: Challenges and Opportunities
This study investigates the integration of Artificial Intelligence (AI) in Saudi Arabia’s media translation industry within the framework of Vision 2030. As AI increasingly supports global translation practices, Saudi Arabia faces a pressing challenge: how to adopt these tools without compromising linguistic precision and cultural fidelity, particularly in media content rich with idioms, religious references and traditional expressions. The study adopts a hybrid theoretical framework combining the Unified Theory of Acceptance and Use of Technology (UTAUT) by Venkatesh et al. (2003) and Cultural Adaptation Theory (CAT) by Kim (1988) to explore both technological usability and cultural sensitivity. A qualitative approach was employed, including semi-structured interviews, focus groups and document analysis of AI and human translations of Saudi cultural terms. Findings reveal that while AI tools improve translation speed and efficiency, they often fail to capture emotional tone and cultural context, necessitating human refinement. UTAUT highlighted usability factors and adoption barriers, while CAT exposed AI’s limitations in handling culturally embedded language. The study concludes that AI should complement, not replace, human translators in culturally significant contexts. It recommends hybrid workflows, enhanced training data, translator involvement in AI design and improved post-editing infrastructure. These findings inform strategies for culturally competent AI integration in alignment with Saudi Arabia’s socio-cultural and technological goals.
Copyright (c) 2025 Mohammed Abdullah Alharbi (مؤلف) https://creativecommons.org/licenses/by-nc/4.0
Sharing of Food and its Role in Strengthening Social Ties and Providing Security
The article adopts a descriptive-analytical approach to highlight the fact that eating for humans is not only a response to a biological need but is also the result of cultural evolution. This evolution allowed for the consolidation of social relations, as a form of social kinship emerged based on sharing food on various occasions and all days. This can be called the kinship of salt, whose role lies in protecting society from conflicts that turn into hostility. Sharing food allows for the spread of an atmosphere of reassurance in social life and enables coexistence.
What Is Irony? An Exploration of Multiple Perspectives on the Concept
This paper explores various philosophical, sociological, and critical perspectives on irony as a research subject. This study aims to bridge the knowledge gap in the existing literature on the study of irony. Numerous views have emerged to deconstruct this complex expression and to understand its essence and functions within different social and cultural contexts. Some perspectives perceive irony as a liberation tool, offering individuals a significant space to critique social systems and prevailing ideologies. Conversely, others see it as a false ideology, destroying morals and taste. Some scholars view irony as a mechanism for domination and superiority, or even as a means of demeaning opponents. While some consider it excessive entertainment, opposing seriousness, others find it a powerful instrument for social reform. In addition to discussing these various opinions, this paper also addresses the distinction between irony and other similar expressions, such as laughter, humor, jest, teasing, and joking.
Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0
Sociology and the Question of Renewal in the Digital Age
The aim of this study is to stand on contemporary techno-social transformations, and the need for sociology to change its research tools and methods and work on renewing them. Today, the digital revolution has left its impact on all human activities and created a new social reality with characteristics and forms that differ from the previous reality, which is the virtual society. Therefore, this study tried to stand at the spirit of the era in which we live, with the aim of emphasizing that we are facing a new historical stage in the life of humanity, which is the digital stage, which requires a new cognitive framework that helps the researcher understand and interpret the phenomena of the network society.